William A. Moir was most recently Chief Brand and Marketing Officer of Tim Hortons, a position he held from March 2008 until May 2014. Bill continues to serve as the President of the Tim Hortons Children’s Foundation. Mr. Moir joined Tim Hortons in 1990 as Vice President of Marketing and was promoted to Executive Vice President of Marketing in 1997. Prior to joining Tim Hortons, Mr. Moir gained extensive marketing management experience, holding key positions with K-Tel, Shell Oil and Labatt Breweries. In addition to his role at Tim Hortons, Mr. Moir is a Director and past Chairman of the Coffee Association of Canada. Mr. Moir holds an Honors Business degree from the University of Manitoba.