At first you don’t see bad news, because it starts small and isn’t reported in traditional outlets. A few experts chat amongst themselves, but word has yet spread.

Then you ignore the bad news, because even once it’s reported it’s easy to dismiss if you’re not familiar with it. An unfamiliar threat is hard to distinguish from a threat that people are overreacting to.

 

Read the Full Article Here: https://www.collaborativefund.com/blog/the-shock-cycle/

Author: Morgan Housel

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