We are Prime Quadrant. Our mission is to empower families for the future.
We embarked on this journey as frustrated consumers of financial services. Everywhere we looked, we saw conflicts of interest, limited toolkits, mediocrity in service delivery, and cultures of salesmanship, as opposed to cultures of stewardship.
We wanted to avoid the frustrations and misalignments we saw in the industry and developed a basic screen to identify advisors who could add the value we were looking for. With that checklist in hand (link here), we went up and down Wall Street and Bay Street in search of advisors.
We struck out miserably. Despite our best efforts, we kept meeting advisors who were in the business of either gathering assets or transacting with assets. These introduced interests and agendas for industry participants that were divorced from those of the clients who were seeking aligned, unbiased advice. We found advisors focused more on their businesses than on the needs and objectives of the families they purported to serve.
We felt that affluent families deserved better, and Prime Quadrant was born. Today, we serve as trusted advisors to the most successful families in North America and beyond. We typically work on a retainer basis, which allows us to avoid many of the conflicts that arise from asset-based compensation. And while we support the families we serve by presenting many opportunities, as well as execution related to those opportunities, we have no products to sell and no incentive to promote one opportunity over another. All that we have to sell is what we think.
Contrary to most in our industry, we don’t shy away from making hard decisions when they benefit our client families. We fight for what’s best for the families we serve, to maximize value, and for transparency. While not the simplest path in our industry, it is the only one we are comfortable following.
This has earned us the respect and loyalty of our families, for which we are eternally grateful and blessed.